“If Trump was putting his name behind it, it must be a legitimate investment,” one woman told the news organization.

“This is a woman who spoke to Reuters,” Bash said. “She put $2,000 of her savings into the $TRUMP meme at the end of May. Her $TRUMP holding was worth less than $120, she now thinks it was just a pump-and-dump scheme. The second investor, Matt, a 45-year-old machinist in Indiana, put $40,000 into $TRUMP family tokens … Matt’s shares have dropped 79% in value since he bought them for a loss of about $32,700. He does not blame the Trump family.”