Ideally, they’d innovate as part of that by adopting new technologies like 3D printing to bring costs down

Generally, 3D printing is cheaper for very small product runs, but ends up being much more expensive than traditional manufacturing at scale.

Setting up an injection molding machine, for example, is very expensive and takes more time than setting up a 3D printer ... but once set up, it can crank out several parts per minute, while the 3D printer is taking hours for each print.