Common people is about having a person’s co-opted, while 15 million merits is about having advertisements involuntarily pushed on a person. I think the idea under discussion here is a fusion of both concepts from opposite perspectives. I’d say it’s worth exploring in its own episode.

Contemporaneous perspectives have shifted. As they had when each previous episode was written. That’s what’s particularly cool about black mirror. It’s an organic anthology. Previous concepts get revisited as technological terrors evolve (or our ideas of them do).

Edit: spells & grams