Thermodynamics has not changed in recent years. There has not been any change to the fundamentals about A/C generally taking a lot of energy to run.
You could as early argue that cars couldn't possibly be more fuel efficient than they used to be because the underlying physics haven't changed.
The main thing that has changed is the incentives, as customers demand better efficiency and (in EU at least) regulations have got much more exacting. This has incentivized refinements in design such as variable speed, better refrigerants, better mechanical parts etc, meaning that an AC unit you buy today will be significantly more energy efficient than the equivalent unit from ten years ago. It's just a fact. They demonstrably use less energy for the same cooling.