550

cross-posted from: https://lemmy.ml/post/49263187

Tim Sweeney claims it’s a “Scarlet Letter” which makes players “try to kill the game”

Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development.

Epic recently showed how it was integrating AI into Unreal Engine 6.

Time Sweeney said:

“If you want to launch a game, and get it as widely publicized as possible, you’ve got to put it on Steam so people can wish list it, and if you want to play it on Steam, then you have to get this Scarlet Letter of AI attached to your product, and now there is a hater community trying to kill the game.

“I think it’s really irresponsible of Valve. They shouldn’t do it, because it makes it much, much, much harder for a game developer to have a chance of success. You have to choose from either not using tools that can make you way more productive, and probably failing due to competition that does.”

Which is totally ignoring the factor that the user should know about the purchase it makes and be able to decide for themselves. Transparency for the player is not a bad thing.

you are viewing a single comment's thread
view the rest of the comments
[-] tabular@lemmy.world 54 points 2 weeks ago* (last edited 2 weeks ago)

"We must do X at any cost to the user because others will do it and get the money"

This mentality has driven the games industry to become psychologically manipulative, subscription battleass and absolutely proprietary.

Maybe the irresponsibility is in ourselves for giving those game companies money.

[-] Quazatron@lemmy.world 17 points 2 weeks ago

I've done my part and closed my account. Those freebies were nice, but I'm not supporting that wanker.

[-] FoxtrotDeltaTango@sh.itjust.works 1 points 2 weeks ago

Based and fuck Tim sweetney pilled

[-] ChaosMonkey@lemmy.dbzer0.com 14 points 2 weeks ago

Not only the game industry. This is a widespread problem: greed.

[-] FoxtrotDeltaTango@sh.itjust.works 1 points 2 weeks ago

Yeah, we need some government intervention, regulations and financial discipline to hold them accountable

[-] OwOarchist@pawb.social -2 points 2 weeks ago

Maybe the irresponsibility is in ourselves for giving those game companies money.

Speak for yourself. I haven't paid real money for any game since the 90s.

[-] tabular@lemmy.world 2 points 2 weeks ago
[-] OwOarchist@pawb.social 1 points 2 weeks ago

To the extent that any money is real these days.

this post was submitted on 27 Jun 2026
550 points (96.8% liked)

Technology

86401 readers
3444 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related news or articles.
  3. Be excellent to each other!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, this includes using AI responses and summaries. To ask if your bot can be added please contact a mod.
  9. Check for duplicates before posting, duplicates may be removed
  10. Accounts 7 days and younger will have their posts automatically removed.

Approved Bots


founded 3 years ago
MODERATORS