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How BlackBerry Staged a Comeback by Winning Over Car Companies | The Walrus (thewalrus.ca)
submitted 2 months ago by to c/canada@lemmy.ca
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[–] 6 points 2 months ago (1 child)

The biggest miss-step RIM made was to assume the consumer would put rock solid security ahead of consumer functionality. They did not move in the direction of smart phone apps because they introduced too many security vulnerabilities. However it turned out that the consumer will accept down time and system crashes if there are enough toys. Automobiles don't have the same tolerance.

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  • [–] 0 points 2 months ago (1 child)

    bb died because its product got cheap, then it got stale

    i worked for verizon wirless in bbs heyday until their collapse to the iphone

    apps were not the issue because they didn't have the hardware to support them

    palm went the same way before them

    suits just can’t help themselves cutting quality into the ground, refusing to invest in future tech

    apple is literally doing the same thing now, it’s just there is no real competitor in quality or innovation atm, only price and control and google just threw apple a huge bone chasing their own walled garden

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  • [–] 3 points 2 months ago (1 child)

    BB died because they came too late to the App 'fad' and stubbornly refused to support independent app development until it was too late and they had already lost.

    Their Playbook used the QNX system. Too little too late.

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  • [–] 1 point 2 months ago (1 child)

    they never had the hardware to support the app

    even if they day 1 pivoted to supporting said apps bb had no way to make them feel good

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  • [–] 2 points 2 months ago (1 child)

    As someone who worked there in product management we were late on both the hardware and support for apps along with our reluctance to adopt cameras when the iPhone first launched. We doubled down on being business friendly but it turns out businesses wanted the same features that gave Apple instant success in the consumer market. Those were crazy fun times - that’s what brought me to Ontario and kept me in Canada. A lot of smart underutilized people still living in Waterloo Region who were part of it.

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