I’m happy they did try it, tried something very different even if it didn’t succeed.

But as much as Lemmy wants pickups and that is the most frequently bought vehicle in the US, perhaps that was a bad vehicle type to try. Pickup owners are also stereotypically conservative and excessively brand loyal: there a lot going against you in that market.

Look at Ford, also failing but with the opposite strategy. An EV truck trying to be identical to the existing ICE truck was also not the way to go. Their new strategy of an EV for smaller more affordable pickups seems like a winner to me, but we’ll see

While GM continues to sell their EV pickups following the ford strategy of exactly what they’re selling for ICE trucks, they can’t be making any money with how few they sell, anfpd they’ll never sell more with those prices

Standard American build quality