That’s incorrect. The Ford Maverick and Hyundai Santa Cruz exist and are very popular.
And they are still inefficient monsters compared to what a real small truck should be:
Ford Maverick (2022+):
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Length: Approx. 199.7 inches (5.07 meters) almost 1.7 meters larger, 6 feet or so
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Width: Approx. 72.6 inches (1.84 meters)
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Height: Approx. 68.7 inches (1.75 meters)
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Bed Length: 4.5 feet (approx. 54 inches / 1.37 meters) 45% LESS cargo space than a kei truck
Typical Kei Truck (e.g., Suzuki Carry):
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Length: Max legal limit is 3.4 meters (133.9 inches / 11.15 feet).
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Width: Max legal limit is 1.48 meters (58.3 inches). Often around 1.4 meters.
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Height: Varies, but typically around 1.9–2.0 meters (75–79 inches) including the cab/bed height, though the cargo bed side walls are very low (often ~1 meter total height from ground).
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Bed Length: Typically around 2.0 meters (78 inches / 6.5 feet), which is actually longer than the Maverick's bed in some configurations relative to the vehicle length, though the total footprint is much smaller.