Well, in the home it is, but this is more likely to be impactful for coffee shops. We might end up surprised at where tech like this could take us, even if it doesnt go far in the barista world

I don't think the "companies making ready-to-drink coffee products at industrial scale" that article is talking about this being designed for are running a 1500 watt appliance for 15 minutes a day.

They're thinking more that factories won't need to use traditional extractors which generally need to heat stuff to high temperatures to make coffee milk drinks and soluble instant coffee, etc.