Researchers develop nature-inspired toothpaste for sensitive teeth (www.ucl.ac.uk)

submitted 3 days ago by Veserr@sh.itjust.works to c/science@lemmy.world

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[-] NeatNit@discuss.tchncs.de 11 points 3 days ago

This title could not look more like an ad. I'm not saying it is an ad (full disclosure, I didn't even click the link), but if a company is trying to market their new toothpaste with "natural" ingredients sprinkled in, this is exactly the title they'd go for. The title doesn't even make a single claim of anything new being done.