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'Fairly Lazy Explanation’: Rivian's CEO Doesn’t Think Americans Are Anti-EV (insideevs.com)
submitted 3 months ago by to c/technology@lemmy.world
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[–] 14 points 3 months ago* (13 children)

Says the CEO of a luxury EV brand that only makes SUVs and pick-ups that sell for >60k. Can't imagine why no one is interested...

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  • [–] 5 points 3 months ago (11 children)

    They literally just released a (more) reasonably priced SUV. The R2.

    They always planned on starting with the high end market, then slowly release more economically priced versions as their technology matures.

    Will it work? Who knows.

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  • [–] 8 points 3 months ago (10 children)

    The R2 still starts at 50K

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  • [–] 6 points 3 months ago (6 children)

    Hate to be the bearer of bad news but $50k is the current average price for a new car in the US.

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  • [–] 4 points 3 months ago (3 children)

    The R2 starts at $45k, which isn't a bad price for a luxury SUV.

    They're also planning a more affordable R3.

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