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this post was submitted on 11 Jun 2026
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Says the CEO of a luxury EV brand that only makes SUVs and pick-ups that sell for >60k. Can't imagine why no one is interested...
You clearly didn't read the article. Did you even read the headline?
They literally just released a (more) reasonably priced SUV. The R2.
They always planned on starting with the high end market, then slowly release more economically priced versions as their technology matures.
Will it work? Who knows.
The R2 still starts at 50K
*$45K. Either way, there are a lot of people in the US who are paying >$60K for vehicles with internal combustion engines, so I'm not sure what point you're trying to make
Hate to be the bearer of bad news but $50k is the current average price for a new car in the US.
The R2 starts at $45k, which isn't a bad price for a luxury SUV.
They're also planning a more affordable R3.
Its not that luxury, the $45k trim. But its a good price for a medium size modern SUV EV
"luxury" is a few hundred dollars in farkles suckers pay thousands for.
I think you replied to the wrong person.
Average price is a meaningless number. Median price is far lower.
You need to look at what people spend, not average Corollas and Rolls Royces.
Median price includes used. We're not talking about a used R2.
R2 45-50k trims don’t actually arrive until next year
50K is comparable to a similarly sized ICE truck.