I remember the first time I saw (and loved) There Will Be Blood I had an argument with a friend about it. He hated it and said he didn't understand who could enjoy a movie like that--"everyone was so shitty, who am.i supposed to root for?" I was kinda floored by that, because I remember thinking it was amazing and near-perfect. To me it was like a surgical diagram, delving much deeper than some trite ethical parable into the minds of the powerful and the power-seeking, and demonstrating the world they perpetuate.
Not saying I was right when I disagreed, but I realized we were watching movies for different reasons. I had my foot in the real world, enjoying media for how it interacts with it, while he was enjoying movies as something to utterly submit yourself to. If a movie doesn't have a good slot for him to sit in, he's homeless in it. In some ways he probably enjoyed media more than I do.