And collect data on everyone including children while pointing to the law and saying that have to which enriches them more and more as time goes on.

They aren't even going to fight it. The like the idea of being able to gather more information on people. They'll say "it's just to make sure they aren't of age yet so we can keep them safe until we can legally show them ads and stuff that they're no longer protected from". They aren't fighting against laws like this. They're lobbying for them.