I am the dude. Fair enough, but your summary misses the point. The original website was a useful tool that people use, but it didn't qualify for adsense. I draw an analogy to recipes. Recipe sites used to be useful, but now you have to scroll through tons of blogspam to even get to the recipe. Google has a monopoly on ads, and like it or not, ad revenue is how people who make websites get paid. Google's policies for what qualifies for AdSense have a huge impact on the internet.

The point of the post is to show how direct that relationship is, using an existing and useful website.