The technofacists are the advertisers man. All that data is what fuels ads, surveillance and all the rest. They built the platforms and the intelligence capabilities. Whoever has the most data drives the most effective ads, surveillance pricing, targeted promotions, etc.
If they didn't start off early on using the data for advertisement, they wouldn't have continued their journey to use the same data for big brother tech. There's a ton of extra steps and things along the way, but at some point once a company starts making billions of dollars they all get into politics and lobbying (we really need to call lobbying political bribes.) They're just taking things a few more steps further nowadays. They are ALL complicit with what is going on.