Oh they aren't idiots, they know exactly what they are doing, the bidding of some factions that likely supplied them with model legislation through ALEC for this.
They want to connect every person to every account, and record everything everyone does or says or looks at, to run through their half baked ai threat detection models and create secret social scores to be used secretly against us from business to government, to the prices we are charged for items, to that job, that loan, and the like.