30% is the standard cut for game sales across the industry. Epic has a smaller cut, but customers don't want to use it. As someone offering a product, you have to sell where your customers are. Steam COULD abuse their position by taking a higher than standard cut, but they choose not to. Steam isn't a bad guy here. They made a good platform that customers prefer, and have made no attempts to stop competitors from competing and despite having the market position to abuse it, still only charge the industry standard for selling on their platform. If anybody would bother actually trying to compete with them, then you might see the cut come down, but all their competition seems content to just whine instead of actually making a platform worth using.
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