Does anyone have a link to the "internal communications" mentioned in the article showing Valve employees enforcing the unwritten rule? Seems foundational to the whole issue, I'd like to read them for myself.
Also:
... but a big challenge Epic Games faces is simply that an awful lot of gamers don't seem to want an effective Steam competitor: Steam rules the roost, and they like it that way.
The article mentions that the Epic Games GUI isn't great, and I think Steam's monopoly (It is, for sure, a monopoly) is backed up in part by the fact that they've had the time required to develop a decent interface that at this point, not many people are too itching to leave. With software everywhere enshittifying Steam keeps looking better in comparison, and I think that challengers need to at least focus on building out a comfortable trustworthy GUI before there's a serious argument for dethroning Steam.