Absolutely we would, we're paying attention. Most people aren't.
What I worry about is the longterm effects. Look at children who have grown up with iphones. Most of them don't know that other apps exist outside of their locked down appstore.
What scares me is the normalization through the generations of the surveillance state. Remember what we used to call spyware? I'd hazard a guess that basically every corporate application could be classified as spyware given the amount of data they collect on a user. But we've largely stopped using the term.
Chrome is spyware, but if you called it that you'd be met with "bro, what? It's a browser" or even worse "so? I need it to access the internet"