We are sun lovers (myself excluded). Hot holiday destinations are popular, for example. I've just never been able to handle anything above 17-19 degrees Celsius.
Our homes are designed for the cold climate, so they tend to (ideally) retain heat - which is becoming a problem as temps rise. No A/C here. I do have fans, but I think I'll have to look into an actual air conditioner for just one room and camp out there on the days this happens. It's going to get worse.