They wanna gentle into it somewhat because they know there are many server managing people on the line already, doubting going jellyfin but scared of the hassle of transferring users, incompatibility (or too difficult for user) with some users devices.

They wanna move fast because money line needs to go up, boss said.

So currently, tripling lifetime prices seems to be the middle way for them. After a while monthly and yearly prices will rise too (but slower than tripling).