It’s deliberately not an open media outlet for broader public consumption, making it a terrible comparison to pubic media outlets
Except that even with ONLY reading their free multiple morning emails, which are a short paragraph each, I learn FAR more about whats going on behind the scenes on the Hill than I do from all other media. And I don't have to pay for that, its their teaser.
How do you get people to pay for media? Provide valuable content. I paid for Blacklock's for a couple of years til honestly, it got too depressing to see how MUCH news was not being reported by mainstream media. Infuriating to realize that most of the time we're getting talking points and sound bites, but a great deal of the backroom and under table news was going unreported.
Also, provide BALANCED news reporting. My prime example would be last year when Transgender Awareness Day happen to fall on Easter Sunday. I emailed the CBC to ask WHY there were THIRTEEN articles about transgender issues on their site that day and ONE about Easter - one is relevant to over 50% of the Canadian population and the other is 0.3% but you couldn't tell from CBC's incredibly unbalanced coverage. They wrote back to point out that I had missed another CBC Easter article and sent a link - it was one story about what stores were closed on Easter Sunday. Yeesh.