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GameStop makes $55.5bn takeover offer for eBay (www.bbc.com)
submitted 4 months ago by to c/world@quokk.au
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[–] 4 points 4 months ago (2 children)

Yes that's my guess as well: the prospect of stealing even a fraction of the business that Amazon does would probably make the whole thing worth it, and to that end, the main thing eBay brings to the table is the kind of pre-established brand recognition that money can't buy.

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  • [–] 2 points 4 months ago (1 child)

    They are literally buying the brand recognition with money in this proposal.

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  • [–] 1 point 2 months ago* (last edited 2 months ago)

    Touché. However what I mean is that building a brand isn't something that can be guaranteed simply by spending money. GameStop could spend several billion advertising themselves as an Amazon alternative and it still might not take. Whereas the eBay brand is well established. I suppose I should have said "the kind of brand recognition that money alone can't build".

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