Like Free-to-Play games and Casinos, they "make their real money" on whales. Go step foot in a Best-Buy; 95% of the time, the employee-to-customer-ratio is about 5-to-1, or worse.

To be clear, I think basing one's business on that concept is delusional at-best, but its what a "profitable" retail chain has looked-like to share-holders for at least the last 30 years.