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Google has a price for you. We found it. (proton.me)
submitted 4 months ago* (last edited 4 months ago) by to c/technology@lemmy.world
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The Price of Free Google Report.

Proton analyzed over 54,000 demographic profiles using 2025 ad auction data to estimate what advertisers pay to reach different types of Americans. The range is much wider than you might expect.

The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.

That’s a 577x difference between two people using the same free service.

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[–] 6 points 4 months ago

They don't sell this data. It's too valuable to Google. They charge companies to display ads to people. They don't tell companies who is who so they can show them the ads themselves. That's why you can't access this data. No one can.

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