127
Sony’s Tom Rothman Tells Theaters To Enforce Longer Windows, Scrap Ads, Offer Cheaper Tickets For Long Term Health Of Industry – CinemaCon (deadline.com)
submitted 4 months ago by [M] to c/movies@piefed.social
49 comments fedilink hide all child comments
you are viewing a single comment's thread
view the rest of the comments
[–] 23 points 4 months ago (3 children)

Aren’t movie theaters in the situation they are because of movie studios? I worked for one for a couple of years, and there’s very strict rules on how many rooms a movie needs to play in, how often, and the studios get most of the ticket sales in the first few weeks. It’s the reason advertising goes hard to get you into the door quickly. It’s also why advertising falls off towards the back end, because it starts benefiting the theater more.

  • permalink
  • fedilink
  • source
  • hideshow 3 child comments
    •
  • [–] 11 points 4 months ago (1 child)

    I’ve seen people claim this CEO is speaking for the consumer, and I find that depressing and hilarious.

    All of these suggestions benefit studios, kneecap theatres, and would likely lead to higher costs for the consumer as theatres struggle to stay afloat.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 1 child comment
    •
  • [–] 3 points 4 months ago

    Yup. I've been working in cinema since 2012. First VPF rollout and support, now in distro - Studios crush the shit outta exhibitors. And distributors. And production houses. And independent associations.

  • permalink
  • fedilink
  • source
  • parent