Social media immediately fills that need, exactly like a drug.

In the late 1980s crack cocaine swept into Miami at bargain prices - but "real" cocaine was already all over the place... show some refinement/self-respect people, don't smoke the crack. In terms of social media, maybe actually socialize instead of "smoking the crack" of Facebook? Yeah, Facebook is cheaper than meeting people for an activity (any activity) - but get your fat ass up and do something real, it's better for you.