So like, you never talk about it??
Never upvote an article about the show returning for another season?
Never like a meme or a gif?
If a friend or family member asks you what you thought of the new season, do you lie and say you haven't watched it or do you try and change the subject?
If you're watching the news and they cut to an interview with the cast do you immediately change the channel?
If you usually buy bananas at the grocery store but now they're promoting the show, do you go find another grocery store?
There's a huge chasm between boycotting something and even a little engagement, and every little bit of engagement, even free engagement, reflects positively on the content marketing strategy.