Just because Americans are comfortable with genercising brands doesn't change the fact that they're subliminal marketing/advertising.

If anything your link should wake people up to the power of these adverts and why they should be resisted.

I vacuum my floor, I don't Hoover™ my floor.

I search, I don't Google™.

I travel or taxi, I don't Uber™.

If you're free to use corporate trade names for verbs, instead of commonly understood verbs. Then surely by the same logic I'm free to ridicule that usage?