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YouTube ads are about to get even longer and they’ll be unskippable - Dexerto (www.dexerto.com)
submitted 6 months ago by to c/technology@lemmy.world
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YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

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[–] 10 points 6 months ago* (last edited 6 months ago) (1 child)

That's the craziest part isn't it? All of this data collection so they can build profiles of us, and then they just don't apply any of it to ads.

I don't like watching ads, but it would at least be slightly more tolerable if I got ads for things I actually wanted. On my TV I watch YT unfortunately not adblocked, and never once have I seen an ad for anything that appeal to me.

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  • [–] 5 points 6 months ago (2 children)

    This is tinfoil hat stuff, but based on the ads I’m shown, it’s almost like they pick ones they know won’t appeal to you since they know anger drives up engagement. Google can probably guess from my search history that I’m trans and asexual, since I’ve asked questions online relating to that. And then the majority of the ads I get on YouTube are porn and anti trans things.

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  • [–] 2 points 6 months ago (1 child)

    If they actually wanted to show ads targeted to me, first thing they would figure out is if I'm capable of buying their stupid bullshit product. I'm poor as the rat in the church, my monthly budget is literally -50€. I can't afford to buy anything, what good does it do for advertisers to let me know that they have a new phone that costs 1500€ and is 0,05mm thinner than the previous one?

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  • [–] 1 point 6 months ago (1 child)

    No matter how rich you are, if you have seen the ad, then their job is done. They pay YouTube to show ads to as much people as possible, not to just ones who can afford buying their products.

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  • [–] 1 point 6 months ago

    Yeah I was specifically talking about how google etc tell me that they are offering me "targeted" ads. Point was, if they knew anything about me, they'd know I've been poor as fuck for the last 20 years and should advertise food banks etc to me, instead of the latest Macbook Pro AI Super 2000.

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  • [–] 2 points 6 months ago

    Anger does drive up engagement, but the point of engagement farming is supposed to be so that you keep coming back to the content (YT videos, articles, whatever) and therefore it gets more exposure so that the attached ads get more exposure.

    The ads themselves designed to make you angry at them doesn't seem to make sense, at least as a default practice. There's really only hyperspecific niche scenarios where the ad itself making you angry at the ad is beneficial to the people paying for it.

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