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YouTube ads are about to get even longer and they’ll be unskippable - Dexerto (www.dexerto.com)
submitted 6 months ago by to c/technology@lemmy.world
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YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

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[–] 37 points 6 months ago* (4 children)

Youtube: "People are blocking are ads and costing us money, what should we do?!"

The People: "Police your platform and stop advertising scams, hate speech, pornography, and all the other shit."

Youtube: "I just have no idea what to do, so I guess I'll just invest millions/billions into making ads harder to block, and make the ads longer and unskippable. You know, Just make the platform almost completely unusable without adblocking"

The People: "YOU KNOW WHAT TO DO, JUST POLICE YOUR FUCKING PLATFORM ALREADY. IF YOU DID YOU WOULDNT NEED TO DO ALL THIS SHIT"

Youtube: "Oh, btw, heres another PragerU video thats 3 hours long and talks about how the black man should be grateful for the white man uplifting them via slavery, followed by a ad thats basically a woman fingering herself to advertise chinese AI girlfriends"

The People: adblocking intensifies

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  • [–] 10 points 6 months ago* (last edited 6 months ago) (1 child)

    That's the craziest part isn't it? All of this data collection so they can build profiles of us, and then they just don't apply any of it to ads.

    I don't like watching ads, but it would at least be slightly more tolerable if I got ads for things I actually wanted. On my TV I watch YT unfortunately not adblocked, and never once have I seen an ad for anything that appeal to me.

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  • [–] 5 points 6 months ago (2 children)

    This is tinfoil hat stuff, but based on the ads I’m shown, it’s almost like they pick ones they know won’t appeal to you since they know anger drives up engagement. Google can probably guess from my search history that I’m trans and asexual, since I’ve asked questions online relating to that. And then the majority of the ads I get on YouTube are porn and anti trans things.

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  • [–] 2 points 6 months ago (1 child)

    If they actually wanted to show ads targeted to me, first thing they would figure out is if I'm capable of buying their stupid bullshit product. I'm poor as the rat in the church, my monthly budget is literally -50€. I can't afford to buy anything, what good does it do for advertisers to let me know that they have a new phone that costs 1500€ and is 0,05mm thinner than the previous one?

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  • [–] 1 point 6 months ago (1 child)

    No matter how rich you are, if you have seen the ad, then their job is done. They pay YouTube to show ads to as much people as possible, not to just ones who can afford buying their products.

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  • [–] 1 point 6 months ago

    Yeah I was specifically talking about how google etc tell me that they are offering me "targeted" ads. Point was, if they knew anything about me, they'd know I've been poor as fuck for the last 20 years and should advertise food banks etc to me, instead of the latest Macbook Pro AI Super 2000.

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  • [–] 2 points 6 months ago

    Anger does drive up engagement, but the point of engagement farming is supposed to be so that you keep coming back to the content (YT videos, articles, whatever) and therefore it gets more exposure so that the attached ads get more exposure.

    The ads themselves designed to make you angry at them doesn't seem to make sense, at least as a default practice. There's really only hyperspecific niche scenarios where the ad itself making you angry at the ad is beneficial to the people paying for it.

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  • [–] 1 point 5 months ago (1 child)

    Fuck, I was with them when it was 1x60s ad or 2x30s ads only in the middle of the video. I would grumble at 30s/15m.

    I turned off the adblock the other day to pay physics girl some ad-rev, it was fucking unreal. I was trying not to skip, her 8m video tried to give me a 30 second ad, a 5 minute ad, and a mutli-hour ad. Who the fuck would watch that, who the fuck would pay to put a multi-hour ad on an 8m video that nobody is going to watch?

    One day the ads will catch up to us, they'll just embed them in stream and refuse to let you ff/rewind. and at that point, i'll just go back to record->comskip and store what I want to see on my nas.

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  • [–] 2 points 5 months ago (1 child)

    and a mutli-hour ad. Who the fuck would watch that, who the fuck would pay to put a multi-hour ad on an 8m video that nobody is going to watch?

    People who are hoping to get a captured audience that cant get up and click the skip button for whatever reason.

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  • [–] 1 point 5 months ago (1 child)

    They least they could do is target it a little. It's always about some shit that YT already knows i DGAF about

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  • [–] 2 points 5 months ago* (last edited 5 months ago)

    never know, you'd be surprised the assumptions youtube makes about you based on what you watch.

    I watch a couple fishing channels, and it seems that anything outdoorsy youtube automatically registers as conservative republican, and increases the right wing/prageru propaganda significantly during the times I dont have adblock (When I used to use xbox to watch youtube on the big TV, I replaced it with an old laptop entirely to get adblocking running)

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