YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

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[–] 2 points 6 months ago

It really is hard to fathom, but I think it has a high likely hood of happening some day. I also think it's why YouTube hasn't been enshittified more than it has been, they know that it's a possibility.

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