This app could potentially supplant Tik Tok overtime. As Tik Tok's censorship following it's acquisition by US investors such as Oracle, Silver Lake, and Abu Dhabi-based MGX, and UpScrolled already having questionable ethics, this may be the path forward.
Short form is cool because it's like constrained writing.
Tiktok was pretty great while it was just silly videos.\ But it's not short form anymore so it's full of political essays and propaganda.
I kinda hope that loops is more like vine than tiktok or vertical YouTube. But it'll probably be up to the instance to govern video length.