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The Mullvad ad that was banned in the UK (media.mullvad.net)
submitted 6 months ago* by to c/privacy@lemmy.dbzer0.com
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https://mullvad.net/en/and-then/uk

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[–] 5 points 6 months ago (1 child)

Glad I'm not the only one who thought so. I agree with the ad exclusively because I can project my own opinions about surveillance being bad onto it, but some of it makes no sense.

  • What do the people represent? (Anybody? Hackers? A nation-state?)
  • Why do they want to monitor AI?
  • Why do they want to monitor themselves? Is monitoring yourself as bad as monitoring protesters or women?
  • How is the average viewer supposed to react to the beginning, that these people want to monitor murderers, and pedophiles first?

And if you're able to come up with answers to all these questions, were you able to come up with all those answers in the time you were allotted to think about each mentioned group before the ad snapped to a new one?

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  • [–] 2 points 6 months ago* (1 child)

    this is more nitpicky than your points (which i agree with) and i know that as they've made an advert in english they'll want to reuse it in all english speaking regions, but i'm not sure how a car full of americans talking about cilantro and president nixon is likely to endear them to UK customers

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  • [–] 2 points 6 months ago (1 child)

    Maybe the best thing that happened to this advertising is the fact it got banned. The ad might be incomprehensible, but it's not offensive. I'm drinking my glass of cilantro juice to the hope it got people talking.

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  • [–] 2 points 6 months ago

    probably so. there may be a contingent of users who will be suspicious of flamboyant advertising for such a service (see nordvpn) but they're not the target here so mullvad will probably get their money's worth regardless. personally i'm paid up till september through mozilla so will consider what to do.

    mine's a coriander, cheers

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