I'm a sales guy, and I see politics and political campaigns as simple marketing, and MAGA does it extremely well, and Democrats are terrible at it.
It's not really manipulation if you are dishing out the truth to people who have been brainwashed in the worst sorts of ways. I'm more interested in using effective, truthful messaging, and I am concerned with the addictive outrage techniques that the Conservative Propaganda Machine employs to trigger constant surges of dopamine in their victims.
I want to persuade, teach, and wake up dormant Critical Thinking Skills, while MAGA wants manipulate and addict. Just because they use a strategy in an evil way, doesn't make it off limits for us to use it in for Good.