I agree and appreciate the article a tonne.
And I think it is more to the point, and less naive, than might seem after the first reading. The issue is the reliance on Google (sorry, Alphabet), Facebook (sorry, Meta), Twitter (sorry, X), Netflix, Amazon, Microsoft, etc. Thinking we need European Google or Microsoft to solve is a failure of imagination. We (largely) have the technology to do it differently. What we lack is the will to do it differently.