See also:
https://en.wikipedia.org/wiki/Gemini_(protocol)
It is similar to the old gopher: text files, links, and images form a hypertext optimized for reading. Text is formatted like Markdown - but even simpler.
Clients display text, like an eBook, or images / media.
Servers can run on a PC or Raspberry Pi which needs half a Watt of power. No FAANG companies needed. No expert knowledge needed - not more difficult than running a file sharing client.
I think it is the right thing for defense of democracy and sharing your voice in the digital realm.
Edit: If you see comments here which kinda miss the point, appeal to emotions, have faulty logic, or depart from entirely incorrect assumptions: Please keep in mind that big US tech companies can't say "that's bad, how will we shovel money with this?". Please use your critical thinking skills - they are much needed here!