You're making the same mistake as Trump. Tariffs aren't paid by Canadians.

It's more, "Hey Amazon, I've got all this stuff I want to sell and you've said you don't need it, and you've been altering our agreement a ton lately, unilaterally and arbitrarily, making it hard to maintain a business relationship with you. So I'm going to sell it to Target too". And then Amazon saying "That's it!! We're gonna double the price for our customers on any good you sell to us, so our customers'll probably buy less of it!!!"

So.... you sell more to Target and other vendors. Cause Amazon's actions are reducing your market viability in their selling space even further. And their idiotic random arbitrary actions, basically just re-emphasize the point you were making. Sorta like how Carney made a Davos speech about great powers bullying smaller countries, and Trump's response -- that many Americans thought was 'great!', was "Canada doesn't live without the US" -- so more bullying. Canada exports a silly amount of raw materials, which can be sold in quite a few places other than the US if the US ain't buying. Canada's spent a big chunk of 2025 building those additional trade relationships to buffer against this sort of strange behaviour from the states.

The US Administration makes very little sense these days.

They're swinging at Canadian employers and workers. It's unclear if this will include items covered by CUSMA - if it does, Southern Ontario is fuuuuuuucked.