The common use of narcissism in the vernacular originates with Christopher Lasch's book The Culture Of Narcissism, which put forward the thesis that NPD was becoming more normalised in contemporary america. That book inspired self help guru hacks to sell books which told people that all their problems are caused by people with NPD holding them back and abusing them. People love being told that all their problems are caused by a vulnerable minority that seeks to destroy them, that's how Hitler got into power. So anyway, these books inspired the idea that everyone's abusive parents and bosses and partners are narcissists, and once that happened, more and more people started drawing on this growing linguistic awareness of the word narcissist, generally falling into one of two camps: Either they hate people with NPD and think we're all abusive, or they don't know the history of the word and just repeat it without thinking. And those two groups sound identical when they throw the word about as an insult. When I call out use of the slur, I never know which of the two groups I'm about to have an argument with. Sometimes it's both.
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