eh...if you want the horde to adopt something you need to put a reference to it in a popular movie/show. not an ad but like...some kind of plotline where someone blows up their house/dies via gas-stove.

and of course...make it cheap, majority of america lives paycheck to paycheck...when your living paycheck to paycheck the only thing that matters (especially in the US, with it's lack of basic social safety nets) is $

only the nerdiest of nerds reads at all, let alone reads research publications.