This, Apple is shitty for not advancing a standard. Can you imagine if every appliance came with some proprietary cable so you would be incentivized to stay with one brand to minimize hassle. We'd never stand for that, but for some reason we as consumers didn't demand standardization in this realm. It's a fast moving industry to be sure, but I don't really see how that precludes standardization and that is evidenced by all the non Apple equipment that has settled on USB.