It's the hype thing to do right now for web browsers, and Firefox is already way behind. I know it may be hard to believe if you only browse Lemmy (like myself), but the average person actually likes these so-called "AI" tools or at least a significant amount of them do.
So Firefox needs to try and attract more normies from chrome, a lot of these "normal" people would be more likely to switch for that 'one killer ai feature".
Also imo we should all be ready to switch to Ladybird when the first version comes out, I know I'll be running the Alpha. If you don't know Ladybird is a brand new browser written from the ground up, it's also open source. https://ladybird.org/
