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The long game
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this post was submitted on 18 Dec 2025
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Selling loot boxes, where you pay 2-3 currency units to "unlock" a box that definitely won't have something of value the vast majority of the time. TF2 cosmetics, CS:GO gun/knife/glove/player model skins
To be fair those are cosmetic only items. I've played a ton of those games and didn't spend s dime, because I don't care about how cool my gun looks.
same. But to a lot of people, those pixels are valuable. So valuable an entire secondary market opened up outside of Steam. And the lootbox mechanic is literally gambling-- No different than a slot machine. When opening a box, it even gins it up with graphics and fanfare, just like a video slot machine.
Multiple billions of currency units in "value" all situated around virtual gambling. Valve created the most successful, valuable digital casino, ever.