Anyone who lives in the suburbs where doing lawn maintenance, tree trimming, and other such stuff is required due to HOAs and other such nonsense typically requires either owning a truck, or having a friend with a truck, because every now and then you have to pack it full of lawn crap and haul it off. I have to do yearly fire protection on my property, that includes cutting out bushes, trimming trees, and creating defensible space. Loading that into a van would be a pain in the ass, loading it into an SUV means I'm never getting the sap out of the carpet. Throwing it in the back of a pickup bed means I don't even have to think about it.
I don't own a pickup, but I have multiple friends with pickups, and you get into a beneficial "I'll buy you a tank of diesel if I can borrow your truck for an afternoon" relationship. They get 100 bucks in fuel, I get my lawn crap taken care of.