Yeah, and that's bad strategy too.
unless they really tried to become full on console providers
Yes, that's what they should be doing.
Nothing else matters in this industry, market share is everything. They need to cut into the market first, then they can chill out once established. Valve is not special in the eyes of console gamers, they do not have a brand outside of PC market.
This is just a random ass box with no brand recognition, with no exclusives, with a high price for a console, and no selling points to the average person.
It's not a serious competitor to Nintendo, Sony or Microsoft.
PC owners will make it look like it's going to be big because they'll talk about it on the internet a lot, but those very PC owners talking about it have no reason to buy it. Meanwhile it offers nothing to the console market and isn't coming in with a business strategy designed to carve out market share or establish a brand that is unknown to this audience.