I was an adult during that time, and I don't recall it being anywhere near as annoying. Well, except the TV and radio adverts spelling at you like "...or visit our website at double-you double-you double-you dot Company dot com. Again, that's double-you double-you double-you dot C-O-M-P-A-N-Y dot com."
YMMV, but it didn't get annoying until apps entered the picture and the only way to deal with certain companies was through their app. That, of if they did offer comparable capabilities on their website but kept a persistent banner pushing you toward their app.