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Publish BS that one side of the political aisle wants to hear & they eat it up.
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Publish article calling out the first story's BS, and get those on the other side of the political aisle eating it up.
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Profit!
EDIT: fixed "aisle" thanks to @imsufferableninja@sh.itjust.works. I know that's the correct word, but I dunno why I didn't think of it when writing this initially. I think my brain's slowly turning to mush as I age.
sigh