I think historically Canonical has always been a bit or a weird company. I ended up ditching Ubuntu because they seem to have this weird penchant for picking some new shiny feature (Unity, the convergent Desktop/Phone OS thing, Mir, currently Snaps) and just going all-in on it whether people want it or not, working on it until it's almost good, then ditching it for the next shiny thing.

Also their hiring process is apparently bonkers.

shit all you have to do is try to update/upgrade the thing and it's like rolling the dice if it'll bork your system or not so they've done an excellent job in people hating them for that one reason.

without fail whenever they roll out an update you'll see threads on mastodon or bluesky with people saying "welp, my Ubuntu is fucked" after an update.

That is the correct move for them. Once you have built a lot of capital, whether that be monetary, political, or social, then you spend the capital.