In any developing country with low incomes but heavy social media presence and smartphone usage, most people care more about the content and how much they're actually getting entertained than bothering about quality and size.

I have 2 4K tvs, one used as a monitor. I'm now rewatching some 70's - 80's shows. When the intro starts, I'm acutely aware of the low res, but as soon as the show starts, I get into the content, and I really don't notice the resolution.

If you focus on the resolution instead of the content, maybe the content is not that engaging.