EU cave in on vehicle trade rules will cost European lives as US pick-up trucks flood into Europe
(www.transportenvironment.org)
As someone from the US, they're mostly not appropriate here either. They rarely get used for anything except driving to/from work. They are more like massive uneconomical vans with four luxury seats rather than work trucks (again, when they nearly always have a driver and no passengers).
That being said, my fiancรฉ lives in the Philippines (Specifically in Manila, the most densely populated city on the planet), and every time I visit it's clear the same stupid oversized trucks are everywhere and I doubt anywhere in the EU will be different.

Just like requiring seatbelts to be a rule, you need to put rules in place so the idiots don't destroy everything, that's pretty much advanced modern society.